Women are marketed tools differently. Bad differently. Tools shouldn’t have a gender preference. DeWALT is going to call on women to build a women's center together to address the stereotypes. Once built, the center will act as a trade center where women can take classes and learn construction skills.
The timeline will act as a tool to update everyone on the progress of the center. Additionally, users can learn more about the design, interact with the project, and support our efforts.
A card will be inserted in all DeWALT tool kits informing the buyer they have purchased the women's tool kit. The catch? The women's tool kit is the same thing as the men's tool kit. Why would they be any different?
Copywriter: Will Aebi