Lizzy Cohen
ART DIRECTOR
GettyImages-767997855.jpg

Gillette

Certain first moments in a boy's life belong to dad. Learning how to shave is one of them.

Atlanta ADDYs winner - integrated campaign - silver
District 7 ADDYs winner - integrated campaign - silver
National ADDYs winner - integrated campaign - silver


TV Spot

Box Design

The Duo kit comes with a standard Gillette razor for dad, plus one made specially for softer and more sensitive skin. 

In-Store Display

Parents like to commemorate their children's first major milestones, even when it might be a little embarrassing for the child. Gillette is helping dads do that by providing a photo booth so they can remember buying their son's first razor. They will have the opportunity to post it to their social and print a copy for themselves. 


Copywriter: Allie Haroutunian